
targeting
Over on richardhowe.com Dick has a breakdown of Eileen Donoghue’s contributors/expenses and will be doing the same for Chris Doherty’s which is on-line now.
I was more interested to see who if anyone would list polling has an expenditure. Thinking back to July and the furor over what the Donoghue camp felt was a “push” poll being conducted. Chris Doherty denied commissioning the poll and stated he didn’t believe in push polls.
So looking at the expenditures for the Doherty campaign this caught my eye:
Mad Dog Mail
5542 First Coast Highway Fernandina Beach, FL 32034 Direct Mail $17,864.68
8/10/2010 Mad Dog Mail
5542 First Coast Highway Fernandina Beach, FL 32034 Direct Mail $21,127.32
8/20/2010 Mad Dog Mail
5542 First Coast Highway Fernandina Beach, FL 32034 Direct Mail $6,707.24
While looking at Eileen’s Printing I saw this:
4/21/2010 Connolly Printing
17B Gill Street Woburn, MA 01801 Mailing $720.23
4/14/2010 Connolly Printing, LLC
17B Gill Street Woburn, MA 01801 Printing $796.98
5/7/2010 Connolly Printing, LLC
17B Gill Street Woburn, MA 01801 Inv. #3861 Printing $1,178.31
5/17/2010 Connolly Printing, LLC
17B Gill Street Woburn, MA 01801 Inv. #3875 Letterhead & Envelopes $869.66
6/30/2010 Connolly Printing, LLC
17B Gill Street Woburn, MA 01801 Inv. #4013 Printing $590.75
7/1/2010 Connolly Printing, LLC
17B Gill Street Woburn, MA 01801 Inv. #3971 Printing $470.05
7/1/2010 Connolly Printing, LLC
17B Gill Street Woburn, MA 01801 Inv. 3985 Signs $2,610.03
8/6/2010 Connolly Printing, LLC
17B Gill Street Woburn, MA 01801 Inv. #4172 Signs $1,099.69
8/6/2010 Connolly Printing, LLC
17B Gill Street Woburn, MA 01801 Inv. 4186 Printing $636.44
8/24/2010 Connolly Printing, LLC
17B Gill Street Woburn, MA 01801 Inv. 4318 mailing $5,671.06
I work in printing and am a little familiar with Connolly, their service and quality. I am not familiar with MAD DOG so I looked them up and on their WEB SITE found the attached. It reads in part:
TARGETING
“Because we feel it is vital to give our candidates options,Mad Dog Mailing has formed a partnership with National Research a data collection and management company, to conduct cutting-edge, advanced targeting studies like CHAID analysis, turnout probability modeling or individual targeting analysis.
These advanced statistical methodologies can allow campaigns to save money by more specifically targeting the groups and individuals they need to persuade and turnout on Election Day.”
So in my opinion Chris Doherty can say that he did not “commission a Push Poll” but you would have to surmise that his Direct Mailing Group did commission the poll to ” conduct cutting-edge advanced targeting studies.”
So while he may have “Plausible Deniability” in the fact that he never straight out commissioned a poll, the poll was no doubt done to help his campaign and his mailings.
He should have been straight forward and said that. If he explained that his direct mail group was doing this and that once he found out he asked them to stop because he disagreed with the wording, he would have come off this issue looking better.
Instead he stumbled and fumbled on WCAP when directly asked about having “ANY” involvement. It makes it look like he was embarrassed and trying to hide the fact his campaign was connected to this poll. It was a mis-step that could and should have been easily explained and dropped. Instead it will allow Donoghue supporters to question how Chris will react under pressure and if he will be the typical Barry Finegold like politician, side-stepping the tough questions and avoiding issues he doesn’t want to deal with.
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