Incumbents and Candidates,
The people are tired of the never-ending phone calls during the election cycle. In the Special Election and in the last election that was the biggest complaint. The multiple phone calls at all times of day and into the evening. So here’s a suggestion.
Do a direct mailing and include a PURL (personalized URL) each mailing will be personal saying Hi Voters name, I’m Gerry running for State Rep. (whatever) etc. on the reverse side you have some of your ideas again with the Voters name and then ask the voter to visit a web site to answer some questions the web site would be electgerryfor staterep/votersfullname.com.
On the Web Site you have your Bio and your main points you want to get across and you ask them how they feel about whatever major topics or questions regarding your opponent you want. The site and questions can be tailored to your campaign and issues.
To try to get them to go there offer a gift. Every person who responds gets a chance to win a $100 gift certificate to a restaurant in the area. Give out 2 certificates. After 2 weeks, send an email blast to those who haven’t responed yet and remind them you want their thoughts and you want to hear from them.
You get a private dashboard that shows you real-time responses, who went there, what they answered , what they skipped etc. So you can follow up or explain more about what they react well too.
You get your information and the voters get a break from the endless phone calls.
(Full Disclosure: My company offers this service and I have done this for an out-of-state candidate,it works great!)